Hottest new museum to hit USA is the Broad Museum in downtown Los Angeles! The architecture alone is worth the trip…a honeycombed boxy building tilted on its side filled with natural light.
But, ohhh, the art… Blue-chip-masterpieces from the likes of Jeff Koons, Roy Lichtenstein, Joseph Beuys, Damien Hirst, Kara Walker, and Andy Warhol. And emerging artists as well!
It is really the private museum of one of Los Angeles’ wealthiest men, Eli Broad. Together with his wife, Edith, Broad has been collecting art for 45 years, often buying works from unknown artists who are now superstars.
A multi-billionaire who made his money in the unglamorous business of tract housing and insurance, Eli Broad says, “we want this to be a gift to the city of Los Angeles.” And sure nuff it is…the admittance to the museum is free and no matter how long the line to get in, no one is turned away.
Video: Art in the Broad. Click here if you are unable to view the video.
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